Brand Strategy Question?
Macintosh created Ipod. They could have called it "mac something" but they created a new brand, or at least a sub-brand. Also Honda, they started Acura to reach a 'better' audience....
How do you define "brand"? Practically, realistically...not academically or conceptually from some textbook.
A brand is essentially an identity..there may be a hundred cars but there is only one Lexus Imagine if you were to receive someone' business card with their name on it. By reading the card you get to know the persons name and even their physical appearance (in case they're right there in front of you) but not their 'identity'. In other words you don't anything about the person's character, what they stand for....etc By creating a brand, a company attempts to go beyond just helping consumers name...
I was told it didn't matter which brand of gas you buy As far as supporting American companys because all the
I don't know this statement is true, and I'm not familiar with the installations in Atlanta. However even if it's true it's not relevant. Pipelines are able to transport different types of oil (not at the same time of course). So it's possible that different companies can each transport there own brand throw the pipeline and take there own "brand" out at destination. (there are ways to mark the beginning and the end of each type of oil). But even if all the oil was mixed (then we would have the ...
What would you name your own car/car company?
Remember the Rambler American? I would switch it to the American Rambler, as a wagon. The next vehicle would be the American Wanderer, as an suv. Then the American Icon, for a crossover suv/wagon. Then the American Idol, for a hydrogen fuel cell no-emission vehicle. Just a few thoughts, this list could get long! Um, Chewy, the hydrogen fuel cell powers electric motors at the wheels......no internal combustion engine is required.......
the alice series?
prequel 1 Starting With Alice - 3rd Grade prequel 2 Alice in Blunderland - 4th Grade prequel 3 Lovingly Alice - 5th Grade 1 Alice in Agony 2 Alice in Rapture, Sort of 3 Reluctantly Alice 4 All But Alice 5 Alice in April 6 Alice In-Between 7 Alice the Brave 8 Alice in Lace 9 Outrageously Alice 10 Achingly Alice 11 Alice on the Outside 12 The Grooming of Alice 13 Alice Alone 14 Simply Alice 15 Patiently Alice 16 Including Alice 17 Alice on Her Way 18 Alice in the Know 19 Dangerously Alice I think ...